P r o b l e m
Supra was running multiple concurrent campaigns, each with distinct branding and goals, requiring fast-turn social content. Tight timelines and shifting priorities demanded quick execution while maintaining visual consistency across campaigns.
A p p r o a c h
I approached each request strategically, clarifying the goal and key message before designing. By aligning visuals to each campaign’s identity and sharing work in progress for rapid feedback, I was able to move quickly while maintaining consistency and quality.
R e s u l t
The content performed strongly across campaigns, with posts reaching thousands of viewers and generating high levels of interaction through likes, reposts, and comments, supporting launches, events, and community initiatives.
C r e d i t s
Graphic Design: Olga Hashim
Art Direction: Luying Yeo
Copywriting: Nipun Goel
Supra was running multiple concurrent campaigns, each with distinct branding and goals, requiring fast-turn social content. Tight timelines and shifting priorities demanded quick execution while maintaining visual consistency across campaigns.
A p p r o a c h
I approached each request strategically, clarifying the goal and key message before designing. By aligning visuals to each campaign’s identity and sharing work in progress for rapid feedback, I was able to move quickly while maintaining consistency and quality.
R e s u l t
The content performed strongly across campaigns, with posts reaching thousands of viewers and generating high levels of interaction through likes, reposts, and comments, supporting launches, events, and community initiatives.
C r e d i t s
Graphic Design: Olga Hashim
Art Direction: Luying Yeo
Copywriting: Nipun Goel
Permissionless IV Hackathon Promotion Campaign
StarKey Wallet Social Campaign
StarKey is Supra’s wallet product with its own brand identity and social presence. I designed ongoing social content for the StarKey account, with posts reaching up to 62K views and consistently driving high engagement across launches and product updates.
Citadel Vault Community Activation
AutoFi Adoption Campaign
