P r o b l e m
Supra had blog and technical content, but no clear format for turning it into a recurring developer series. DevWire needed a distinct identity across ebook, email, and social to build recognition, anticipation, and repeat engagement.
A P P R O A C H
I built DevWire’s visual system from scratch across ebook, email, and social. It blended cyberpunk aesthetics with retro digital references, using a TV-headed character and no-signal line motifs to create a distinct, modular visual identity.
R e s u l t
DevWire reached 10K–12K organic views per release, peaking at 18K, and drove email open rates above 30%. It gave Supra a repeatable content format that built recognition across social and email.
R O L E
Graphic Designer
C r e d i t s
Art Direction: Luying Yeo
Copywriting: John Kupchanko
Supra had blog and technical content, but no clear format for turning it into a recurring developer series. DevWire needed a distinct identity across ebook, email, and social to build recognition, anticipation, and repeat engagement.
A P P R O A C H
I built DevWire’s visual system from scratch across ebook, email, and social. It blended cyberpunk aesthetics with retro digital references, using a TV-headed character and no-signal line motifs to create a distinct, modular visual identity.
R e s u l t
DevWire reached 10K–12K organic views per release, peaking at 18K, and drove email open rates above 30%. It gave Supra a repeatable content format that built recognition across social and email.
R O L E
Graphic Designer
C r e d i t s
Art Direction: Luying Yeo
Copywriting: John Kupchanko
Selected E-Book Pages
Content Ecosystem
Email Design & Selected Monthly Headers
