P r o b l e m
Supra's developer community needed a consistent, engaging way to stay informed about product updates and technical education. Existing long-form content lacked a distinct visual identity, making it difficult to build recognition, loyalty, or anticipation around each release.
A p p r o a c h
I led the graphic design and visual direction for DevWire, creating a cohesive cyberpunk-inspired branding system across the ebook, email layout, and social media content. The visual world blended futuristic aesthetics with retro digital references, featuring a TV-headed character with flowing code and recurring no-signal line motifs woven into typography and layouts to unify the experience.
R e s u l t
DevWire drove up to 18K organic views per release, with consistent reach of 10K–12K views across issues, establishing a scalable visual identity that made Supra's developer education content recognizable and repeatable. I owned the full graphic design and visual direction, including the layout system, typography, and character design.
C r e d i t s
Graphic Design: Olga Hashim
Art Direction: Luying Yeo
Copywriting: John Kupchanko
Supra's developer community needed a consistent, engaging way to stay informed about product updates and technical education. Existing long-form content lacked a distinct visual identity, making it difficult to build recognition, loyalty, or anticipation around each release.
A p p r o a c h
I led the graphic design and visual direction for DevWire, creating a cohesive cyberpunk-inspired branding system across the ebook, email layout, and social media content. The visual world blended futuristic aesthetics with retro digital references, featuring a TV-headed character with flowing code and recurring no-signal line motifs woven into typography and layouts to unify the experience.
R e s u l t
DevWire drove up to 18K organic views per release, with consistent reach of 10K–12K views across issues, establishing a scalable visual identity that made Supra's developer education content recognizable and repeatable. I owned the full graphic design and visual direction, including the layout system, typography, and character design.
C r e d i t s
Graphic Design: Olga Hashim
Art Direction: Luying Yeo
Copywriting: John Kupchanko
Selected E-Book Pages
Content Ecosystem
Email Design & Selected Monthly Headers
