P R O B L E M
AutoFi introduces a complex system of automated financial execution that was difficult for audiences to quickly understand. The challenge was to translate this technical concept into a clear, engaging experience that communicated its value beyond a highly technical audience.
A p p r o a c h
I designed a scalable visual system built around a central concept: human intent supported by automated execution. This idea was embodied through the relationship between a human and a robot character, visualizing the collaboration between personal decision-making and automated systems. Custom HUD-style interface graphics further reinforced this dynamic by visualizing execution flows in a technical yet accessible way.
R E S U L T
Social content from the campaign reached strong social engagement, validating the approach of translating complex financial automation into accessible, design-driven communication. The visual system extended seamlessly across a multi-page editorial PDF, paid media concepts, and social assets, giving AutoFi a consistent and scalable campaign identity.
C R E D I T S
Graphic Design & Illustration: Olga Hashim
Art Direction: Luying Yeo & Kai Pham
Copywriting: Alex Kerrigan
Art Direction: Luying Yeo & Kai Pham
Copywriting: Alex Kerrigan
Design System Development
I created custom HUD interface graphics in Illustrator, developed the complete typography and layout system, and generated supporting imagery using Midjourney and ChatGPT, refining everything in Photoshop to maintain a cohesive campaign aesthetic.
Social Campaign Assets
25 AutoFi Use Cases — Selected Pages
Paid Media Concept Extensions
