P R O B L E M
AutoFi introduces a broad set of capabilities across multiple applications. The challenge was to distill this into a clear, structured experience that remains easy to navigate.
A p p r o a c h
I designed a scalable visual system built around a central concept: human intent supported by automated execution. This is visualized through a human and robotic character, representing the interaction between personal decision-making and autonomous systems.
R E S U L T
Social content from the campaign achieved strong engagement, validating a design-led approach to translating complex financial automation into accessible communication. The result is a scalable marketing system spanning a multi-page PDF, social assets, and conceptual paid media and landing page explorations, designed to deliver clear, structured visuals and support multiple entry points across the funnel.
C R E D I T S
Graphic Design & Illustration: Olga Hashim
Art Direction: Luying Yeo & Kai Pham
Copywriting: Alex Kerrigan
AutoFi introduces a broad set of capabilities across multiple applications. The challenge was to distill this into a clear, structured experience that remains easy to navigate.
A p p r o a c h
I designed a scalable visual system built around a central concept: human intent supported by automated execution. This is visualized through a human and robotic character, representing the interaction between personal decision-making and autonomous systems.
R E S U L T
Social content from the campaign achieved strong engagement, validating a design-led approach to translating complex financial automation into accessible communication. The result is a scalable marketing system spanning a multi-page PDF, social assets, and conceptual paid media and landing page explorations, designed to deliver clear, structured visuals and support multiple entry points across the funnel.
C R E D I T S
Graphic Design & Illustration: Olga Hashim
Art Direction: Luying Yeo & Kai Pham
Copywriting: Alex Kerrigan
25 AutoFi Use Cases — Selected Pages
I created custom HUD interface graphics in Illustrator, developed the complete typography and layout system in Figma, and generated supporting imagery using Midjourney and ChatGPT, refining them in Photoshop to maintain a cohesive campaign aesthetic.
Landing Page
Social Campaign Assets
Paid Media Concept Extensions
Design System Development
