P r o b l e m
Supra’s advanced blockchain technology is often communicated through dense technical documentation, which can feel intimidating to developers new to the platform. For large-scale conferences like ETHDenver, I wanted to explore how the brand could feel more approachable while still conveying innovation in a physical environment.
A p p r o a c h
I led the concept and visual direction for a self-initiated, character-driven activation centered around Robbie, Supra’s mascot and friendly helper bot designed to humanize the brand. Using a minimalist, modular visual system, I developed a cohesive booth experience spanning large-scale signage, digital screen animations, and branded merchandise.
R e s u l t
The concept demonstrates how a highly technical product could be transformed into an engaging, human-centered brand experience. Through interactive touchpoints and scalable visuals, the activation was designed to encourage conversation, increase approachability, and create memorable moments within a busy conference environment.
B r a n d L a n g u a g e
Community members were called Cadets, a playful naming choice that helped foster a sense of belonging and participation. The language reinforced the approachable tone of the activation and encouraged visitors to see themselves as part of the Supra community.
C r e d i t s
Graphic Design & Illustration: Olga Hashim
