P r o b l e m
For large-scale conferences like ETHDenver, Supra needed a way to present complex blockchain infrastructure in a clear and approachable way. The challenge was to translate technical concepts into an engaging physical brand experience that could introduce the platform and spark meaningful conversations with developers.
A P P R O A C H
I concepted and designed this event activation, using Robbie, Supra’s mascot, to make complex blockchain infrastructure feel more approachable and engaging in a conference environment.
R e s u l t
The activation demonstrates how a highly technical product can be transformed into an accessible, human-centered brand experience. The cohesive visual system was designed to increase brand approachability, encourage attendee interaction, and create memorable touchpoints within a competitive conference setting, showing how design can bridge complex technology and user engagement.
R O L E
Graphic Designer & Illustrator
C r e d i t s
Art Direction: Luying Yeo
For large-scale conferences like ETHDenver, Supra needed a way to present complex blockchain infrastructure in a clear and approachable way. The challenge was to translate technical concepts into an engaging physical brand experience that could introduce the platform and spark meaningful conversations with developers.
A P P R O A C H
I concepted and designed this event activation, using Robbie, Supra’s mascot, to make complex blockchain infrastructure feel more approachable and engaging in a conference environment.
R e s u l t
The activation demonstrates how a highly technical product can be transformed into an accessible, human-centered brand experience. The cohesive visual system was designed to increase brand approachability, encourage attendee interaction, and create memorable touchpoints within a competitive conference setting, showing how design can bridge complex technology and user engagement.
R O L E
Graphic Designer & Illustrator
C r e d i t s
Art Direction: Luying Yeo
Activation Assets
Brand Language
Community members were called Cadets, a playful naming choice that helped foster a sense of belonging and participation. The language reinforced the approachable tone of the activation and encouraged visitors to see themselves as part of the Supra community.
Early Character Concepts
I originally designed the Robbie mascot for Supra’s Project Blast Off learn-to-earn program. It resonated strongly with the community and was later expanded across additional campaigns and brand touchpoints.
